by Floco Torres
It used to be that our relationship with things that are considered “cool” would grow as we experienced more. But as social media continues to buy our attention, I’m starting to feel like we wouldn’t know what cool is if it literally reached out of our phone screens and flicked our noses. All of that being said, I was excited to check out the Never Coming Down 2 event because I wanted to cop some clothing from Foxie Neptune, co-organizer of the event and designer of her line, “Milk Money.” That there would be art, film and Hip-Hop performances was an added bonus. I also don’t consider myself very cool in today’s modern sense, so I planned to stand in the back and be an outcast. I was wrong.
I showed up fashionably late to Hive Mind in an EPTM black Tee, joggers and Jordans (nothing fancy) and I caught the last couple of songs from the first act, Freely Spoken and $lim. I later met them and grabbed some stuff from their merch table. The crowd was pretty deep for 8pm and they reacted mildly to the first set, but I figured it was because it was early.
I caught Foxie for a few minutes, who had been making sure everything ran smoothly. I bought the shirts I wanted and I asked her a few things about the event. Even though one of the other organizers of the event, Akron Hip-Hop artist/influencer Kudzi couldn’t make it at the last moment, Foxie and her best friend were holding it down. She told me, “we know all these cool people that do cool shit so we wanted to get them in the room together to hang out and see what happens.” This was the basic idea for the event.
They definitely achieved their goal. The walls were filled with amazing art and apparel from Justin Hill, Foxie and many more artists. There were four tables filled with band merch and custom clothing lines. The overall fashion (high waisted jeans for the ladies, Space Jam Jordans for the guys) of the attendees was reminiscent to a music industry party in NYC. The room appeared to be everything that kids think they have to go to the “big city” to experience. The only problem is that there seemed to be a disconnect in energy.
Some of the artists were late and performed like they were too good to be there, asking the crowd for a level of fire they weren’t giving. Even when LuvAbstract, probably the most hype performer of the night went on, he was met with blank stares and minimal crowd noise after his first song. After a while, someone in the audience murmured, “Is there a live band playing? please tell me there is.” One girl standing outside was leaving after only a few minutes because she was “too sober for this shit.”
There were moments where I could tell the vulgarity of the lyrical content in some songs is why people say they don’t listen to rap, but I felt like there were enough good vibes in the room to overlook some small details. Maybe I don’t know what cool is anymore, but I felt like Foxie and her team put on an event that 70% of the crowd should’ve come down off their high horses and enjoyed a bit more.